Meet maxinja
maxinja is the agent you brief inside maxclicks. It can investigate customer data, build an audience and email for a campaign, or put together a customer journey. You open the saved result, review it and give the next instruction.
Imagine a coffee brand introducing a new roast to previous buyers. The marketer supplies the product facts, price and link, then asks:
Create a draft broadcast for customers with at least two completed orders and none in the last 60 days. Introduce the new roast using their purchase history. Keep the price and link fixed. Use our published brand kit and leave it unscheduled.
The result to review is a campaign in the workspace: its matching customers, sender, email and schedule. maxinja can include Adaptyle instructions so the email’s introduction relates to each recipient’s purchase history.
Describe, review, refine
Three habits make a brief useful:
- Describe a specific customer action. Name the audience, the intended action and the facts that must stay fixed. Supply source data and product details that are missing.
- Review the saved result. Check a customer who should match and one who should not. Preview the email for people with different histories, including missing data.
- Refine the same work. Attach the saved campaign and say exactly what to change: “Shorten the introduction to two sentences; keep the offer and link fixed.”
For an audience, maxinja gives you a readable explanation of the condition. For example, a request for new customers who have not ordered might become:
Contacts created within the last 30 days with no related Order records.
If that is too broad, refine it: “Only count completed orders.” Inspect the matching records after the change.
Where you meet maxinja
The chat pane stays beside your work. Use it for campaigns, reusable email templates, workflows and data investigations. Attach the current page with Current view, or use @ to identify a saved item. The investigation tools read workspace data; the campaign and workflow tools can save changes.
Inline Ask maxinja controls focus on the feature you are configuring: a segment’s audience, an evaluated attribute or workflow logic. The email editor’s input can refine the selected subject or block.
Initial onboarding also offers setup assistance while the workspace is incomplete. See the maxinja guide for a campaign you can follow.
Separate authoring from execution
| When | What happens |
|---|---|
| You brief maxinja. | It creates or edits saved campaign content and settings. |
| Customer content is rendered. | Adaptyle uses its saved instructions and supplied data to generate the marked passages for that recipient. |
| A published journey runs. | Its saved workflow steps execute for that customer. AI steps call their configured model when reached. |
A draft is saved work you can review. Include “leave it unscheduled” or “keep it unpublished” when that is the intended result. maxinja can send or publish when asked, without another assistant approval stage; product validation and permissions still apply.
While it works, a new message steers the active request. Stopping keeps completed edits and actions. Reopen the saved item before continuing after an interruption. Workspace assistant runs require write access.
For reusable activity measures, define a Scheduled evaluated attribute on the owning contact or object schema. maxinja can inspect its publication status and values, or request a refresh of its saved definition. Learn that separate setup in scheduled customer signals when your campaigns need it.
What it costs
maxinja access is included without a per-seat charge, subject to workspace write permission. All AI usage is paid separately from the shared workspace wallet. There is no monthly AI allowance. A campaign brief, revision and Adaptyle preview can each add usage; the model, context and work performed affect the total. Review AI and usage credits and representative usage before scaling.