AI and usage credits

Credits pay for work you run in maxclicks. They are separate from your subscription, and each workspace has its own balance. One credit equals one unit of your billing currency: $1, €1 or £1. Small tasks use fractions of a credit.

You buy credits upfront. Work then spends that balance; it is not billed to your card a second time. See How billing works for subscription prices and email allowances.

What uses credits

AI previews use credits. Reading a saved preview does not generate it again. A new generation can incur new usage.

Ordinary copy and Liquid do not use Adaptyle generation credits. Paid tool calls and email overage can still apply.

Included and purchased credits

There is no included monthly AI allowance, no per-member balance and no credit gift on signup, domain verification or Premium activation. All teammates and background automation use the workspace's prepaid balance. Purchased credits remain available across monthly resets and when Premium ends.

Eligible initial maxinja setup assistance can be platform-funded. This does not make ordinary conversations, AI previews or generation free. After setup, paid work needs available workspace credits.

How charges are calculated

AI cost varies with the model, customer context, output and any additional generation or review. There is no fixed price per personalized email.

Model calls, image generation and metered third-party tools are charged by usage from prepaid credits. EUR and GBP workspaces use the same numeric credit amounts under the workspace's presentment rules. An admin can see spending by period, category and member in Billing → Usage.

Internal platform operations have no separate fixed fee: maxinja exchanges, email template creation, campaign dispatch and workflow steps are covered by the platform. Model and paid tool calls made by those operations still consume credits.

Premium email overage has its own price of 0.40 credits per 1,000 recipients, separate from AI usage. Email within the current sending allowance has no delivery charge and does not require paid AI credit when the content does not call AI.

Workflow billing explains how models, tools and sending affect a journey's usage.

Estimate a campaign

Before scheduling, open the email composer's Estimate. Review:

• Audience and model: the number of recipient messages and the selected model affect the work.
• Generation and review: previews, corrections, pilot reviews and continuing reviews can add usage. Do not assume one model call per recipient.
• Delivery and campaign charges: included email delivery is separate from AI writing and dispatch costs.

An unknown estimate is not a zero cost. A successful preview does not pay for later recipient generation. Stopping or cancelling a campaign does not undo usage already incurred.

Use representative customer profiles, keep exact facts and fixed wording outside Adaptyle regions, and check the workspace balance before starting a large campaign.

Add credits

An admin can buy credits on Free or Premium:

1. Open Settings → Billing → Overview.
2. In Credits Balance, select Add Credits.
3. Enter a whole amount from 10 to 10,000 credits and confirm payment. Add a card or complete your bank's verification if prompted.

The purchase charges your card and adds credits to the workspace balance. It does not change your plan or increase Free's 100-email cap.

Automatic reload

In Credits Balance, choose Enable Auto Reload. Set a trigger balance and the amount to add. Both plans support it with admin access and a saved payment method.

For example, set 40 credits to add and a 20-credit trigger. When the balance is at or below 20 at a check, maxclicks charges for 40 credits. If the balance was 15, it becomes 55. The amount is added to the balance; it is not a target ending balance.

Reload checks run about every 15 minutes. They can charge a multiple of the reload amount when needed to clear the trigger. Auto reload therefore helps maintain funding, but it is not an instant refill or a spending cap.

The minimum reload amount is 40 credits. The minimum trigger is the smallest 5% step of that amount worth at least 20 credits; the maximum is half the reload amount. A 40-credit reload uses a 20-credit trigger. A 1,000-credit reload has a minimum trigger of 50 credits. Use the values accepted by the controls.

Monitor your usage

Open Billing & Usage → Usage to filter spending by date, category and member. Admins on either plan can access it. Automated work can appear under System.

Use Overview for the current balance, payment methods and invoices. Credit spending and credit purchases are different: the usage report explains the work, while an invoice records the purchase. Manage your billing shows the controls.

When credits run out

New AI operations may be refused. A broadcast or workflow waiting for funding can continue after credits become available. Check its reason before starting replacement work, which could duplicate the original action.

A failed operation is different. Adding credits does not fix invalid content, an unusable sender, a suppressed recipient or an exhausted email allowance. Free's email allowance resets monthly; buying credits does not bypass it.

Premium has a limited negative-credit buffer, so zero is not a stop button. Use Stop for a campaign or Pause for a workflow when you intend to stop future work.

For API integrations, inspect the error as well as the balance. insufficient_credits and email_limit_reached are different 402 errors. See the error reference.