Fonts
Typography is part of the brand your customers recognize. Set shared font choices in a brand kit style pack, or use a visual block's Typography settings for a specific treatment. The receiving email client determines which available font is displayed.
Email is not the web. An inbox renders the fonts installed on that device, so no font choice is a guarantee. Every pick you make therefore saves a whole chain of fallbacks, not one name, and your reader lands in a related family wherever the first choice is missing.
Widely available fonts
The first group in the picker has no warning icon. These common font families are a useful starting point; the saved fallback chain still determines what appears when the first family is unavailable.
Arial, Courier New, Georgia, Lucida Sans Unicode, Tahoma, Times New Roman, Trebuchet MS, Verdana.
Fonts that usually render
The Web group adds 26 families that sit on most desktops but are not guaranteed in every email client: Calibri, Cambria, Candara, Century Gothic, Consolas, Constantia, Corbel, Segoe UI, Palatino Linotype, Book Antiqua, Garamond, Franklin Gothic Medium, Arial Black, Arial Narrow, Impact, Lucida Console, Lucida Grande, Helvetica, and others.
Each carries a safe fallback of its own, so Calibri drops to Arial, Consolas drops to Courier New, and Cambria drops to Georgia. Pick one of these when the fallback would still be acceptable to you.
Google fonts
Three web fonts sit in their own group: Lato, Merriweather, and Roboto. They are loaded as a stylesheet rather than read off the device, which some email clients allow and others quietly ignore.
If you type a weight by hand under Typography, these are the weights each one actually ships, in normal and italic:
| Font | Weights | Falls back to |
|---|---|---|
| Lato | 100, 300, 400, 700, 900 | Arial |
| Merriweather | 300, 400, 700, 900 | Georgia |
| Roboto | 100, 300, 400, 500, 700, 900 | Arial |
The picker marks the Web and Google groups with a warning icon for a reason: some email clients do not support these fonts and will fall back to a similar one they do support. maxclicks keeps no list of which client does what. Send yourself a test and look at it in the clients your audience actually uses.
Setting the font for a whole email
A brand kit style pack has a Heading and a Text section, each with its own Font Family and Font Size. Content that references the style pack uses its typography at render time. Hard-coded block styles remain explicit overrides; already sent emails and frozen broadcast content do not change when you edit the kit.
Forms follow the same style pack. A form with no style pack behind it falls back to the reader's own system font.
The labels beside each font
Each entry shows a category: Sans-Serif, Serif, Monospace, Casual Script, Script, or Fantasy. It is there to help you pick a font of the right character and changes nothing about what is saved.
The greyed-out Custom font entry at the bottom of the list is not available: there is no font upload today. Choose from the three groups above.