What you can ask maxinja to do
Use these briefs to build a campaign, investigate an audience or refine a journey. Each names the data you need and the result to review. Replace the examples with your own customer behavior, offer and links.
New to the assistant? Follow your first campaign brief before using this library.
Ask, review, refine
A useful brief includes who, what they should do, what must stay fixed and how far maxinja should go. Start with a draft, inspect the saved work and give a specific follow-up.
Prompts to copy
Bring previous buyers back
Have ready: customers, related orders, the product facts and link, and a brand kit.
Create a draft broadcast for customers with at least two completed orders and no completed order in the last 60 days. Introduce the attached product using their purchase history. Use Adaptyle for the introduction; keep the supplied price, offer and product link fixed. Use the attached brand kit and leave it unscheduled.
Review: a repeat buyer should match; a recent buyer and a first-time buyer should not. Compare the email for customers with different purchases. Check that limited history produces factual copy, not an assumed preference.
Help new signups reach a milestone
Have ready: a signup event, the customer it belongs to, and project records that identify their owner.
Build an unpublished journey that starts when a customer signs up. Wait two days, then query their own projects. Stop if they have created a project. Otherwise prepare an email asking them to create their first project, using the supplied product instructions and link. Show me the trigger, the query result and both branches. Keep it unpublished.
Review: the query runs after the wait. A teammate’s project should not count as the customer’s own. Check the customer with a project, the customer without one and the handling of missing data. Inspect the email’s sender and samples before publishing.
Add an AI step when the journey needs to interpret context into a result that later steps can use. Add Adaptyle when the email itself needs recipient-specific wording. The workflow guide explains the difference in a complete journey.
Improve an existing email
Have ready: the campaign or template, its intended action and the passage to change.
Shorten the introduction in this email to two sentences. Explain why a customer who buys espresso might try the supplied new roast. Keep the subject, product facts, price, button text, links and sender unchanged. Leave the campaign unscheduled.
Review: compare the saved passage with the previous version. Check that the requested scope was respected and preview several recipients if the email uses Adaptyle. To change just one block or the subject, use the editor’s maxinja input with that part selected.
Investigate before planning a campaign
Have ready: customer and order records with the dates and statuses needed to answer the question.
How many customers have at least two completed orders but none in the last 60 days? Show the condition you used and representative matches. Explain how customers with no order date were treated. Do not create a campaign yet.
Review: compare the explanation with known customer records. These workspace data queries are read-only. They help establish an audience opportunity; they do not measure the revenue a future campaign will produce.
Point it at something you already have
Type @ to attach a campaign, template, workflow, schema, segment or brand kit. For an individual customer, open the record and choose Current view; the picker does not search all customers. References identify the exact item to investigate or change.
For follow-ups, keep that saved item attached: “On this draft, exclude customers who purchased in the last seven days.” If you want a second campaign, explicitly ask for a separate one.
Say who and what
Replace vague requests with a customer decision and a reviewable result:
| Too little direction | A more useful brief |
|---|---|
| “Make this better.” | “Shorten the introduction to two sentences. Keep the price and CTA fixed.” |
| “Email inactive users.” | “Draft a campaign for signups with no project of their own after two days. Exclude those who have started.” |
| “Personalize the message.” | “Relate the introduction to recorded purchase history. If it is missing, describe the supplied product without assuming a preference.” |
The data and product facts must exist in the workspace or be supplied with the brief. maxinja cannot establish a customer’s behavior from a marketing goal alone.
Give the request an execution boundary
Name the result you want: an unscheduled campaign, an unpublished workflow or a specific send or publication. To review an existing campaign:
Review this campaign’s audience, offer, sender, customer data and missing-value behavior. Fix the draft and show what is still blocking it. Leave it unscheduled.
maxinja saves edits directly. It can carry out a requested send or publication without another assistant approval stage, subject to product validation and permissions. A completed draft edit does not establish delivery or a completed workflow run.
You can steer active work with a correction. Stop interrupts further work but keeps completed edits and effects. Editing or deleting chat messages does not restore earlier product state. Workspace conversations require write access. See while maxinja works.
What it costs
AI requests use credits. The model, supplied context and work performed affect usage, including preview generation and revisions. An assistant brief has no fixed total price. Recipient personalization and workflow AI add their own execution costs.
An admin can inspect the balance under Settings → Billing → Overview and usage breakdowns under Usage. There is no domain-verification credit gift or monthly AI allowance. Eligible initial setup assistance has separate platform funding; ordinary authoring and previews use the workspace wallet.
maxinja outside the chat
Use the chat for complete templates, broadcasts and workflows. Other features have their own controls:
| To create | Start here |
|---|---|
| A reusable audience | Describe its condition in Segments. |
| A customer lookup or calculation | Add an Evaluated on demand attribute. |
| A webhook condition | Use the generation control in Webhooks. |
| A reusable activity measure | Define a source and calculation with Scheduled evaluated attributes. |
Initial onboarding separately assists with the data model and CSV mapping while setup is incomplete.
Next
Open the saved campaign and follow send a broadcast, or compare recipient content in personalize an email.